Vancouver Startup To Give More than $150,000 Worth Of Laundry Detergent to Those in Need

VANCOUVER, BC - APRIL 1, 2020 - Tru Earth announced that they have been matching customer purchases for donations since March 16,2020. To date Tru Earth has matched 230,000 loads ($150,000.00 in retail value) worth of their laundry detergent sheets, and has starting to distribute them to hospitals, food banks, and shelters across North America to support those in need during the COVID-19 pandemic.

Tru Earth intends to bring their total to 500,000 ($311,000 in retail) loads donated by the end of April 2020.

To date Tru Earth has provided laundry strip donations to:

Vancouver General Hospital

Outflow Men's Shelter

Crossroads For Women Inc

Union Gospel Mission

The Guesthouse Shelter

Red Door Family Shelter

 

Tru Earth is currently waiting for replies from many more shelters, and hospitals including Food Banks Canada.

With most of the world social distancing, it is crucial to frequently wash our clothes. It is even more important for front line workers, and those working in essential services where there is more human-to-human exposure. Due to these increased laundry needs, many organizations are in dire need of cleaning supplies like laundry detergent.

"One of Tru Earth’s core values is that consistent small actions can lead to big change in the world. For us, this is just another small way we can contribute to making the world a better place” Said Co-Founder Ryan McKenzie

Tru Earth plans on continuing their pursuit to give back, but they need help connecting with organizations in need.

“We have been reaching out to hospitals and shelters across North America, but could really use the public’s help. We need help connecting with the right individuals inside these organizations.” said Co-Founder Brad Liski.

If you know an organization that they could support with laundry detergent, please reach out to care@tru.earth.

About Tru Earth 

 

In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.   

 

At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 200 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.      

 

As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.     

 

Facebook: Tru Earth | Facebook     

Instagram: Tru Earth (@truearthmovement)     

YouTube: Tru Earth - YouTube     

 

For media Inquiries for Tru Earth, contact:     

 

  Anita Spiller – Anita@tru.earth     
  Cell: 905-599-0477    


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