Small Strip. Big Impact

Tru Earth Eco-Strips laundry detergent may seem smaller than other detergents, but they get the job done and then some. Best of all, they come in efficient cardboard packaging that helps save precious storage space.

Easy to Use

Forget about trying to pour a messy liquid or powdered detergent into a small cap or scoop! One load = one strip. Big load? Two strips. Small load? Half a strip. Size does matter, but don't worry - we've got you covered. Hot, cold, HE - we'll work in all conditions.

PAPER OR PLASTIC? WE'LL TAKE PAPER EVERY TIME

Those plastic detergent jugs your family used as a kid are STILL sitting in a landfill or an ocean somewhere! That’s why Tru Earth set about trying to reduce plastic waste at every turn.

DONE WITH OUR PACKAGING? THE BLUE BIN CALLS

We wanted to focus on efficient packaging that’s also environmentally friendly. Our detergent comes in a slim cardboard sleeve that's easily recyclable when you’re done. We mean it when we say "clean clothes, cleaner planet."

DOES IT REALLY WORK?

Yes! We knew that reducing plastic waste was important, but we didn't want to sacrifice that for a reduction in quality. That’s why we've engineered an effective, hypoallergenic detergent that's tough on dirt, but gentle on skin. Each strip is pre-measured to be just the right amount, whether you're hand-washing or in a brand new machine. You may see fewer suds, but you'll notice the great results.
  • 185,791,997*

    Containers Eliminated

    Every 32-load laundry eco-strips purchased from Tru Earth, eliminates 1 plastic jug and other single-use plastics from potentially ending up in landfills and oceans.
    *As of July 1st, 2024

  • 47,936,007*

    Laundry Eco-Strips Donated

    For every $25 of Tru Earth products purchased anywhere in the world, Tru Earth will provide laundry detergent for 1 person for an entire month. We believe clean clothes is a human right.


Manufactured with love from Canada

We want you to feel confident with the laundry detergent you choose for your family.

Tru Earth Eco-Strips are manufacturing in Canada, where we are subject to stringent health regulations. Rest easy knowing we don’t cut corners. Your safety is important to us.