Tru Earth to Optimize Forecasting and Replenishment with RELEX Solutions

ATLANTA – March 1st, 2024. TRU EARTH, a multi-national, certified B Corporation, has selected RELEX Solutions to enhance its operational and supply chain efficiencies. In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers — a better way to clean. With the implementation of the RELEX solution, Tru Earth aims to refine forecasting and replenishment procedures for their distribution centers in North America, and various International Markets. Given the company's growth trajectory, including plans to double revenue in the next four years, the RELEX solution is expected to play a pivotal role. London Consulting Group will lead the implementation of this project, blending strategic expertise with a hands-on approach for execution. 
 
Tru Earth is focused on increasing profits in the upcoming year, taking strategic steps to enhance business operations and streamline inventory management to balance cost-efficiency and product availability. A crucial aspect of this initiative is ensuring that even long-lead items are readily available, aligning with the organization’s goal to boost sales.  

"It is imperative that we have the right tools in place, especially as we set our sights on significant growth," commented Darren Gross, Chief Supply Chain Officer at Tru Earth, " Tru Earth selected RELEX for their proven expertise in optimizing forecasting and replenishment, aligning perfectly with our commitment to sustainability and operational excellence." 

With Help from RELEX, Tru Earth is consolidating its planning processes, ensuring a more coordinated and efficient approach to their operations, and transitioning to a more robust S&OP system. This new system will ensure fewer inventory inconsistencies as the organization continues its rapid growth.  

Keith Adams, Senior Vice President for North America at RELEX, said, "At RELEX, we've always been passionate about reducing waste in the supply chain, mirroring Tru Earth’s commendable commitment to sustainability. Our shared values underline this collaboration. We are thrilled to support Tru Earth on their impressive growth journey, ensuring that operational efficiency aligns seamlessly with environmental responsibility." 

About RELEX Solutions 

RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs. Our market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity. Leading brands like Dollar Tree and Family Dollar, Stokke, Rite Aid, Sprouts Farmers Market, AutoZone, and PetSmart trust RELEX to optimize their supply chain and retail planning. Go to relexsolutions.com for more. 

About Tru Earth 

In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.  

At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.  

As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future. 

Facebook: Tru Earth | Facebook 

Instagram: Tru Earth (@truearthmovement) 

YouTube Tru Earth - YouTube 

For media Inquiries for Tru Earth, contact: 
  Anita Spiller – Anita@tru.earth 
  Cell: 905-599-0477 

For more information, please contact: 
Jolene Peixoto  
VP of Communications  
RELEX Solutions   
jolene.peixoto@relexsolutions.com   

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