Philadelphia, PA – May 20, 2020 – Thousands of vulnerable Philadelphians will benefit from a donation of 300,000 Tru Earth laundry strips to the community’s Share Food program on Wednesday.
The donation, inspired by the growing need during the COVID-19 crisis and valued at $150,000 is part of Tru Earth’s commitment to continually give back to those who need assistance.
The Share Food Program is a non-profit organization serving a regional network of community organizations engaged in food distribution, education, and advocacy. Each day, impoverished Philadelphia families struggle to put food on the table, and the need continues to rise. Tru Earth leaders chose Philadelphia for the donation after learning that the city has a “deep poverty” rate (families living at half the poverty rate), of twice the national average. Share Food serves the region’s most vulnerable residents: 700,000 low-income individuals each month – of whom 36% are children and 12% elderly. Today’s donation will provide clean clothes for a month to more than15,000 families.
Start Up Company, Tru Earth announced their goal to donate laundry detergent to those in need back in April. They have been matching customer purchases for donations since March 16, 2020. This donation brings the company’s donated total so far to 700,000 loads ($372,000 in retail value) worth of laundry detergent strips.
“Our core value at Tru Earth is that consistent small action can lead to big change in the world. We see this not as a choice but as our commitment to help make the world a better place” said Brad Liski, Co-Founder of Tru Earth. “We are a Start Up Company but we are inspired by our team, our customers and our local, national and international organizations that are addressing the greatest need and caring for the most vulnerable among us.”
About Tru Earth
In 2019, Tru Earth, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 200 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
YouTube: Tru Earth - YouTube
For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477
