A Limited-Edition Scent for the Holidays
MIDLAND, MI – November 5, 2025 — Tru Earth® is excited to announce the release of its newest Limited Time Offer: Frosted Vanilla Bean Laundry Detergent Sheets. This seasonal scent is designed to bring festive warmth and nostalgia to every wash, capturing the comforting aroma of freshly baked vanilla sugar cookies. Frosted Vanilla Bean Laundry Detergent Sheets make an exceptional gift or stocking stuffer for the holiday season. Even if you’re not a baker, you can still share the comforting, nostalgic scent of sugar cookies by giving a practical present that brings festive cheer to every laundry day.
A Cozy, Sugar Cookie-Inspired Fragrance
Frosted Vanilla Bean transforms laundry day into a celebration of holiday joy. Each ultra-concentrated, pre-measured sheet delivers a powerful clean—without the mess, measuring, or plastic jugs. Simply toss a sheet into your washing machine and let the holiday magic happen.
“We believe sustainability and joy can go hand in hand,” says Anita Spiller, VP of ESG & PR. “Frosted Vanilla Bean lets people embrace the festive spirit without compromise, capturing the scent of freshly baked cookies while keeping single-use plastic out of the season’s celebrations.”
Limited Time, Unlimited Cheer
Available for a limited time only, Frosted Vanilla Bean Laundry Detergent Sheets are the perfect gift for consumers looking to add a touch of sweetness to their holiday routines. The product drop day is November 5, exclusively through Tru Earth’s website, Amazon, and TikTok Shop.
For additional visuals, product details, and media assets, access the full press kit here.
Sustainable, Safe, and Thoughtful
Tru Earth’s laundry sheets are paraben-free, phosphate-free, phthalate-free, dye-free, chlorine bleach-free, vegan, and cruelty-free. They work in all washing machines—including HE models—and dissolve in cold or hot water. Packaged in an FSC certified recyclable envelope, these sheets help keep single-use plastic cleaning bottles out of landfills and oceans.
A Sweet Gift for Every Laundry Day—No Baking Required
Whether you’re gifting or getting, Frosted Vanilla Bean Laundry Detergent Sheets bring joyful warmth to every wash. Perfect for stockings, holiday gifting, or treating yourself to a cozier laundry experience.
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, premeasured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 198 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need.
We firmly believe having clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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