New York City, New York — September 24th, 2024 — Tru Earth, a multi-national, certified B Corporation, proudly announced that CEO Brad Liski participated in a high-profile panel at the 2025 Concordia Annual Summit — the premier gathering of heads of state, corporate executives, and nonprofit leaders focused on forging public-private partnerships to drive meaningful change.
In the session titled “Leading Through Disruption: How Visionary Companies are Shaping a Sustainable Future,” Liski joined Jason Buechel, CEO of Whole Foods Market, to discuss how innovative companies are using disruption as a catalyst to build a more sustainable, resilient world. Watch the full conversation [here]
Key insights from the conversation included:
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Collaboration is critical. CPG brands, NGOs, and policymakers must work across sectors and within their own industries to disrupt systems that threaten the planet.
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Customer involvement is essential. Business leaders must bring customers into the conversation, openly share their environmental efforts, and help guide them through the complexities of greenwashing.
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Innovation must be democratized. The technologies and solutions needed to solve the climate crisis already exist — scaling them requires broad, inclusive collaboration.
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Action is non-negotiable. With knowledge, technology, and innovative spirit in hand, the greatest risk businesses face today is the failure to act.
"Sustainability is no longer a future goal — it’s a present-day business imperative," said Brad Liski, CEO of Tru Earth. "Our responsibility is not just to develop better products, but to lead a global movement that empowers businesses, policymakers, and consumers alike to drive meaningful change. If we act courageously and together, we can reshape the future."
Liski emphasized that collaboration, transparency, and inclusivity must be at the center of corporate sustainability strategies moving forward. Both Tru Earth and Whole Foods Market model how mission-driven leadership can help industries not just adapt, but thrive, in the face of urgent environmental challenges.
Tru Earth's participation at Concordia reaffirms its commitment to disrupting traditional business models and championing bold, collective action for a healthier planet.
About the Concordia Summit
The Concordia Summit is an annual event organized by Concordia, a nonprofit organization founded in 2011 by Matthew A. Swift and Nicholas M. Logothetis. The summit serves as a premier platform for fostering public-private partnerships aimed at addressing global challenges. It convenes leaders from the business, government, and nonprofit sectors to collaborate on solutions for pressing issues such as economic development, environmental sustainability, and social equity.
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477