Vancouver, BC – August 5th, 2024 – Tru Earth™, innovator of the laundry sheet, announces the nationwide launch of its patented Eco-Strips™ in Walmart Canada stores. Starting August 2024, Tru Earth’s best-selling laundry detergent and other sustainable essentials will be available on shelves in Walmart stores coast to coast. This new partnership brings one of Canada’s fastest-growing startups to one of the country’s largest retailers—making it easier than ever for Canadians to access plastic-jug free alternatives in-store.
Tru Earth’s products are designed to reduce plastic and carbon emissions, without compromising on performance. Their Laundry Detergent Eco-Strips are lightweight, mess-free sheets that replace traditional liquid and powder detergent—are already beloved by millions of households worldwide.
Available Products at Walmart Canada Include:
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Laundry Detergent Eco-Strips (Fresh Linen, Lilac, & Fragrance-Free)
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Fabric Softener Eco-Strips (Fresh Linen & Fragrance-Free)
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Platinum Heavy Duty Strips (Fresh Linen & Fragrance-Free)
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Dishwasher Detergent Tablets (Lemon & Fragrance-Free)
"Partnering with Walmart Canada allows us to bring our environmentally responsible products to more households nationwide," said Brad Liski, CEO of Tru Earth. "Our goal is to empower consumers to make simple, sustainable choices without compromising on quality or convenience."
Tru Earth has saved 180,000,000+ plastic jugs from ending up in landfills and oceans since launching in 2019, and the company continues to build a community of millions #TruChangeMakers committed to sustainability. With B Corp certification and recognition as one of Canada’s Greenest Employers, Tru Earth is leading the charge to make true lasting change that cares for your future.
Find all available Tru Earth products at Walmart Canada [here].
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
YouTube: Tru Earth - YouTube
For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477