Experience the Tower of Reality: A Powerful 16-foot Visual of the 500 lbs of Plastic Every Person Creates Every Year
What: Tru Earth is hosting a special Media Hour during Expo West 2025, and we want you to join us! Journalists, influencers and media professionals are invited to meet with Tru Earth's Executive Team, including CEO Brad Liski, to learn about the organization’s commitment to disrupt the household cleaning products industry and eradicate plastic. Tru Earth is battling Big Soap by offering small but mighty cleaning products that come in plastic-free packaging. As part of the Media Hour, attendees will be among the first to experience Tru Earth’s powerful visual representation: a 16-foot "Tower of Reality," illustrating the average person’s annual plastic consumption: 500 lbs of plastic – EVERY person, EVERY year.
When: Expo West 2025
Date: Wednesday March 5, 2025
Time: 2:00 – 3:00 pm
Where: Tru Earth Booth #2841, Hall C
Anaheim Convention Center
Why:
This exclusive event offers the opportunity to engage directly with the company’s leadership team and to understand the important shift towards sustainable, eco-friendly household cleaning products. Media will have the chance to see Tru Earth’s innovative approach to eliminating plastic waste, meet key team members, pick up samples worth more than $75 and learn more about their critical cause to make true lasting change that cares for your future.
Limited spaces are available for 1:1 interviews:
To RSVP, please text Anita @ 905-599-0477 or email anita@tru.earth
About Tru Earth: In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.