Buy One.
Gift One.
Give Back.

This Plastic Free July, we're inviting you to be a Tru Friend and take your sustainability efforts one step further.

GET YOUR BOGO COUPON

Get your coupon.

Make your Plastic Free July count — for you, for a friend, and for the planet. Your Tru Earth purchase does more than clean.

When you choose Tru Earth, you’re choosing more than just a cleaner home.

You’re joining a global movement toward sustainability, community, and conscious living. This Plastic Free July, every purchase you make contributes to something bigger — a cleaner planet and a stronger network of Tru Friends.

Buy One

Make the switch to Tru Earth and start reducing single-use plastic at home.

Gift One

Get a FREE bonus pack to share with a friend and spread the impact.

Give Back

For every purchase, Tru Earth will donate laundry detergent to communities in need.
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Small actions lead to big change.

This Plastic Free July, we teamed up with Giving The Basics - a trusted non-profit verified by 1% for the Planet - to fight hygiene poverty and make everyday essentials accessible to all. Your purchase helps provide clean clothes, restore dignity, and empower someone to show up to work, school or life with confidence. This Plastic Free July, you're not just buying, you're giving back. As a proud member of 1% for the Planet, every donation is independently verified and we donate at least 1% of every sale to causes that matter.

Through our partnership with Giving The Basics and membership with 1% for the Planet, you're supporting efforts to make clean clothes -and a fresh start -accessible to more people.

Giving back is part of our promise.

From donating detergent to supporting communities and protecting the planet, every Tru Earth purchase helps drive meaningful change.
  • Tru Giving Program
    Tru Giving Program
    For every $25 of Tru Earth products purchased anywhere in the world, Tru Earth will donate laundry detergent for 1 person in need for an entire month. We believe having clean clothes is a human right.
  • Giving in Action
    Giving in Action
    We’ve donated over 55+ million laundry strips to more than 1,500+ organizations worldwide. From Food Banks to Women’s Shelters and Natural Disaster Support, Together, we are providing essential hygiene products to those who need them most.
  • Environmental Impact
    Environmental Impact
    Since 2019, 195 Million jugs have been saved from ending up in a landfill or ocean. We put conservation into action not only through our plastic-jug free products but by protecting shorelines in partnership with Ocean Wise.
  • Transparency & Verification
    Transparency & Verification
    As a Certified B Corp, our organization has undergone rigorous assessment to ensure we meet the highest standards of social & environmental business practices. Prioritizing Diversity, Equity, Inclusion & Belonging, Indigenous Reconciliation, Community Impact & Sustainability.
  • Fundraising Program
    Fundraising Program
    Our no-touch fundraising program gives 20% of all sales back to schools, teams, and non-profits while delivering a Tru Clean directly to supporters’ donors.
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